It is with great pleasure and pride that I introduce my husband and partner Milt Cohen, who has been so instrumental in the development of Grohen Technologies and its products. Milt has an extensive background in the cosmetic business and has worked very closely with me and our chemist, Kevin Gross, to put together this wonderful line of products specifically created for women’s health. I asked him to talk about why we have chosen to re-invent and re-name our IFRC, now being called Anti-Aging Serum. This is his story:
I noticed several treatment products emphasizing ARGAN OIL and retailing for about $12.00. My reaction was “how can they sell it at that price?”
Knowing how expensive ARGAN OIL is, I decided to examine the ingredient listing on the package: and there was the answer! The listing position of the ingredients indicated that only a small percentage of ARGAN OIL was in their product. It was not enough to be effective, but enough to allow the statement that this product contains ARGAN OIL. (You only need 1/10th of a percentage in order to list it on the package)
This is not the way we do things at Grohen Technologies. We take our by-line “WOMEN HELPING WOMEN” very seriously. Our CEO, Olga Cohen, will not approve a product for our market place unless we can demonstrate it performs as described on the package.
Let’s examine our new Anti-Aging Serum which contains ARGAN OIL: Anti-Aging Serum contains just seven (7) ingredients which are explained in detail on the rear panel of our carton. There are no fillers, no parabens, no emulsifiers, no glycerin, no propylene glycol and no mineral oil. Every single ingredient listed has a purpose and quantity level of at least 5%. That means Vitamin D3, listed last, has the value of 5%.
Of course the top three, including ARGAN OIL, have higher percentages. This is why our products perform as stated on our carton and our client base is overwhelmed at their product efficacy.
Working with Olga, I take extreme pride in presenting a line of products specifically developed from a women’s point of view.
Author: Milt Cohen
Milt Cohen is the executive VP of Grohen Technologies. Milt has an extensive background in the cosmetic business and has worked very closely with me and our chemist, Kevin Gross, to put together this wonderful line of products specifically created for women’s health.